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"From Grain to Shelf: Designing Distinction for Basmati Rice"
Project type
Packaging and Branding
Client: Emsons Exim Pvt.Ltd
Role: Brand & Packaging Designer
Platform: Product Packaging Design (Food & Beverage)
Toolset: Adobe Illustrator, Photoshop, InDesign
Project Overview:
Designed a cohesive and premium packaging series for [Client Name]'s Basmati Rice product line, emphasizing quality, variety, and visual distinction. The goal was to create shelf appeal while clearly communicating product differences (e.g., Brown, Extra Long, Original, Parboiled).
Key Deliverables:
Hierarchical Typography: Bold, clean lettering (e.g., "B" for Brown, "L B A" for Extra Long) for quick variant recognition.
Premium Aesthetic: Gold accents, minimalist layouts, and grain imagery to reinforce "fremium/financial quality" claims.
Consistency & Variation: Unified Net Weight/logo placement with color/texture shifts to differentiate rice types (e.g., golden tones for Parboiled).
Regulatory Clarity: Compliant labeling with net weight and grain type highlighted.
Outcome: Packaging that elevates the brand’s market position, aids consumer decision-making, and aligns with gourmet positioning.
